/ Project
2 Knights Lacrosse
Strategy Branding
Content Creation
Videography
Lacrosse By Design. Family By Choice.
Brief
When it comes to club lacrosse in New Jersey, there are very few teams that are on the level of 2 Knights.
With a rise in social media being a primary tool for recruiting,2KL turned to the ACCL team for insight on how to engage a younger audience.
With
Solutions
Our team's focus was to showcase the success of past athletes and also provide valuable educational tips through instagram swipe graphics to engage our audience.
We wanted to showcase that the knowledge and skills that could be developed through playing for 2KL could not be found anywhere else.
About
A New Jersey club lacrosse program focused on athlete development and a strong team community.
Credits
Creative Strategy: Cody Lavallee & Avyay Chaganty
Graphic Design:
Jeremy Ponce & Mackenzie Farrell
Website Design: James Negri & Mike Lavalle,
Photography/Videography: Jeremy Ponce, Mackenzie Farrell, Tom Clark
Editing: Tom Clark












